Post by account_disabled on Mar 4, 2024 8:31:00 GMT
The process. But if they talk to some real users which they did this is a real story they might learn that people who send food gift items they worry about Is the person Im sending the gift to are they going to be home when this gift arrives Because this is a perishable item like chocolatedipped berries will it melt Now this company they do a lot of work to protect the berries. The box that they arrive in is super insulated. Its like its own cooler.
They have really great content that tells that story. The Greece Mobile Number List problem is that content is buried in the FAQs instead of on the pages in places it matters most the product detail the checkout flow. So you can see here how theres an opportunity to use the data and the interview insights together to make smarter decisions. You can get to insights like that for your organization too. Lets talk about some tips that are going to help you make smarter interview decisions. So the first one is to talk to a spectrum of users who represent your ideal audience. Maybe like with this berry example their ideal customer tends to skew slightly female.
You would want that group of people that youre talking to to skew that way too. Perhaps they have a little more disposable income. That should be reflected in the group of people that youre interviewing and so forth. You get it. The next one is to ask dayinthelife openended questions. This is really important. If you ask typical marketing questions like How likely are you to do this or that or Tell me on a scale of to how great this was youll get typical marketing answers. l us about someones real experience. So Ill ask questions like Tell me about the last time you bought a food gift online.
They have really great content that tells that story. The Greece Mobile Number List problem is that content is buried in the FAQs instead of on the pages in places it matters most the product detail the checkout flow. So you can see here how theres an opportunity to use the data and the interview insights together to make smarter decisions. You can get to insights like that for your organization too. Lets talk about some tips that are going to help you make smarter interview decisions. So the first one is to talk to a spectrum of users who represent your ideal audience. Maybe like with this berry example their ideal customer tends to skew slightly female.
You would want that group of people that youre talking to to skew that way too. Perhaps they have a little more disposable income. That should be reflected in the group of people that youre interviewing and so forth. You get it. The next one is to ask dayinthelife openended questions. This is really important. If you ask typical marketing questions like How likely are you to do this or that or Tell me on a scale of to how great this was youll get typical marketing answers. l us about someones real experience. So Ill ask questions like Tell me about the last time you bought a food gift online.