Post by account_disabled on Feb 27, 2024 6:09:49 GMT
The defined scopes. In each case the definition and understanding of the word migration has varied wildly. We suck at definitions As an industry were used to struggling with labels. Were still not sure if were SEOs inbound marketers digital marketers or just marketers. The problem is that when we speak to each other and those outside of our industry these words can carry different meaning and expectations. Even amongst ourselves a conversation between two digital marketers analysts or SEOs about their fields of expertise is likely to reveal that they have surprisingly different definitions of their roles responsibilities and remits.
To them words like content or platform might mean different things. In the Kazakhstan Phone Number same way site migrations vary wildly in form function and execution and when we discuss them were not necessarily talking about the same thing. If we dont clarify our meanings and have shared definitions we risk misunderstandings errors or even offense. Ambiguity creates risk Poorly managed migrations can have a number of consequences beyond just drops in rankings traffic and performance. There are secondary impacts too. They can also inadvertently Provide a poor user experience e.g. old URLs now or error states are confusing to users or a user reaches a page different from what they expected.
Break or omit tracking andor analytics implementations resulting in loss of business intelligence. Limit the size shape or scalability of a site resulting in static stagnant or inflexible templates and content e.g. omitting the ability to add or edit pages content andor sections in a CMS and a site which struggles to compete as a result. what SEOs do best blending an understanding of consumer demand and behavior the market and competitors and the brand in question to create more effective strategies functionality and content. Create conflict between stakeholders when we need to hustle at the last minute to retrofit our requirements into an already complex project I know its about to go live.
To them words like content or platform might mean different things. In the Kazakhstan Phone Number same way site migrations vary wildly in form function and execution and when we discuss them were not necessarily talking about the same thing. If we dont clarify our meanings and have shared definitions we risk misunderstandings errors or even offense. Ambiguity creates risk Poorly managed migrations can have a number of consequences beyond just drops in rankings traffic and performance. There are secondary impacts too. They can also inadvertently Provide a poor user experience e.g. old URLs now or error states are confusing to users or a user reaches a page different from what they expected.
Break or omit tracking andor analytics implementations resulting in loss of business intelligence. Limit the size shape or scalability of a site resulting in static stagnant or inflexible templates and content e.g. omitting the ability to add or edit pages content andor sections in a CMS and a site which struggles to compete as a result. what SEOs do best blending an understanding of consumer demand and behavior the market and competitors and the brand in question to create more effective strategies functionality and content. Create conflict between stakeholders when we need to hustle at the last minute to retrofit our requirements into an already complex project I know its about to go live.